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    Home Blog How Brands Grow by Professor Byron Sharp
    26Mar

    How Brands Grow by Professor Byron Sharp

    By Lauren Kress | 26 Mar 2018 |


    In this video I talk about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow".

    Learn about some of the laws shared in this book and the common assumptions marketers make about how brands grow that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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