How Brands Grow by Professor Byron Sharp

    By Lauren Kress | youtube, popular | 26 Mar 2018 |

    In this video I talk about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow".

    Learn about some of the laws shared in this book and the common assumptions marketers make about how brands grow that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".