Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist

    By Trevor Young, Reputation Revolution #159 | media | 26 Jul 2020 |

    Source: Reputation Revolution

    Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.

    This is a broad-ranging conversation that touches on topics such as:

    • self-confidence and the various roadblocks involved in putting oneself "out there"
    • understanding what you want to be known for
    • the importance of publishing original content that does justice to your personal brand
    • why LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)
    • leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)
    • batch-production of content: getting knowledge and expertise out of your head to share with the marketplace
    • utility content vs leadership content
    • which media formats should you concentrate on?
    • getting some early wins on the marketing board and building from there

    If you operate in the business-to-business space (or even if you're don't) - and you're keen to build a market-leading personal brand, then you won't want to miss this episode.

    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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