Now, more than ever, the world needs us to step into our power and solve big problems - and to do that, we need to bring business, science, creativity & community together.

    Lauren Kress pink logo

    How have you felt about your career progression over the past year?

    Have the changes that swept our globe influenced the way you view the jobs that ‘really matter’?

    What do you think humanity really needs in the 2020s?

    Do we need to make and consume more meaningless crap just to perpetuate a broken system that is destroying our planet?

    We all know this ‘more, more, more’ mindset will be our undoing.

    So where do we go from here?

    Lauren Kress The Business Scientist red hat 2021

    Lauren Kress, The Business Scientist 2021

    As a brand strategist & marketeer I know how much human intelligence and resource goes into bringing deceptive and destructive stories to life in order to convince you and I that we're not enough:

    That we're not good enough, not cool enough, not beautiful enough, not wealthy enough (and therefore, buy this thing, now! #fomo)

    And as a consultant I know how hard many businesses work to keep us "in line" and convince us that we're too much:

    That we're too proud, too talkative, too pretty, too flashy (and therefore, don't challenge our actions #teamplayer).

    These stories are perpetuating a destructive cycle of meaningless work and toxic consumerism that keeps many of us from stepping into our power and reaching our full potential. 

    The longer we stay in this destructive cycle of believing in these stories that tell us we're too much and at the same time not enough, the longer we are part of the problem and not the solution.

    As innovative marketers, entrepreneurs & creative misfits, we have a responsibility to ensure that we are doing the work to break free of this cycle in the products & workplaces we create.

    Whether you're working for someone else, just getting started on your own, or you've been the boss for years, the stories you choose to tell your customers and employees over this next year matter.

    Join me on my podcast, Purpose Driven as we explore how to bring business, science, creativity & community together to make this world a better place with the stories we tell ourselves and others.

    Listen to the purpose driven podcast by Lauren Kress here

    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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