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    7Jul

    B2B Sales Strategy: Secret Tips with Peter Strohkorb

    By Lauren Kress | back2business, blog | 7 Jul 2020 |

    In this episode of Back2Business, Lauren Kress sits down with Peter Strohkorb to talk everything B2B Sales and Marketing, and his secret tips and tricks to start selling like hotcakes.

    31Mar

    Neil Patel and Lauren Kress talk business survival during the coronavirus pandemic | Grow Your Brand

    By Lauren Kress | grow your brand, blog, season 2 | 31 Mar 2020 |

    In this episode special of Grow Your Brand Lauren Kress speaks with New York Times bestselling author Neil Patel about how businesses can pivot during the health and economic crisis and the importance of maintaining a growth mindset.

    29Mar

    Health and life hacks for a better body and business with Sean McGuinness

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.

    29Mar

    How content marketing will help you get customers in a recession | Grow Your Brand | Lauren Kress

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Right now, it's so important we use this time for strategic content marketing that will allow us to build brand equity during lockdown and find customers. 

    29Mar

    Coronavirus Lockdown: Keep your brand promise with Kristin Zhivagok

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Today I speak with Kristin Zhivago about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.

    25Mar

    Finding business opportunities for growth: COVID-19 and the new future of work

    By Lauren Kress | grow your brand, blog, season 2 | 25 Mar 2020 |

    In another special episode of Grow Your Brand we're talking more about Maslow's hierarchy of needs, how to stay motivated, business opportunities in the face of the COVID-19 health crisis and what the new future of work may look like.

    18Mar

    Business intelligence: making informed business decisions during the pandemic

    By Lauren Kress | grow your brand, blog, season 2 | 18 Mar 2020 |

    In a special episode of Grow Your Brand we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.

    9Mar

    Business Innovation and The Creative Process (Develop Your Style Part 2)

    By Lauren Kress | grow your brand, blog, season 1 | 9 Mar 2020 |

    Today on the show we're talking about the creative process and how to use this to develop your style.

    2Mar

    Create Your Online Training Program with Cat Morrissey, The Iconic Coach™

    By Lauren Kress | grow your brand, blog, season 1 | 2 Mar 2020 |

    In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.

    24Feb

    What is Style? (Develop Your Style: Part 1)

    By Lauren Kress | grow your brand, blog, season 1 | 24 Feb 2020 |

    Today's episode is about defining what style means and understanding it's importance in relation to building your brand equity.

    17Feb

    Brand Personality (Part 2): The 12 Brand Archetypes

    By Lauren Kress | grow your brand, blog, season 1 | 17 Feb 2020 |

    Today on the show we're continuing our discussion on brand personality.  

    10Feb

    Brand Personality (Part 1): Why developing one will give you a competitive advantage

    By Lauren Kress | grow your brand, blog, season 1 | 10 Feb 2020 |

    Today on the show we're going to start talking about your brand personality.  

    3Feb

    LinkedIn tips to grow your brand with Karen Tisdell, LinkedIn trainer

    By Lauren Kress | grow your brand, blog, season 1 | 3 Feb 2020 |

    Today I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.  

    28Jan

    Create A Value Proposition For Your Customers That Doubles As Your Elevator Pitch

    By Lauren Kress | grow your brand, blog, season 1 | 28 Jan 2020 |

    Episode 7: Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think!  

    15Jan

    How do I write my brand values?

    By Lauren Kress | grow your brand, blog, season 1 | 15 Jan 2020 |

    Episode 6: If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces.

    9Jan

    Brand mapping and the 5 pillars for brand growth

    By Lauren Kress | grow your brand, blog, season 1 | 9 Jan 2020 |

    Episode 5: In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business.

    8Jan

    Tell your story so people care about it - Grow Your Brand Ep. 4

    By Lauren Kress | grow your brand, blog, season 1 | 8 Jan 2020 |

    Episode 4: Not going to lie, I've been super excited to share today's episode with you... because today we're talking about what makes people tick - and why this is crucial to the stories you tell to your stakeholders 🤓

    7Jan

    Brand integrity and being worthy of trust from your stakeholders - Grow Your Brand Ep. 3

    By Lauren Kress | grow your brand, blog, season 1 | 7 Jan 2020 |

    Episode 3: What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy? All this and more in today's episode of Grow Your Brand.

    6Jan

    Defining your brand purpose: why do you exist? - Grow Your Brand Episode 2

    By Lauren Kress | grow your brand, blog, season 1 | 6 Jan 2020 |

    Episode 2: Why is it that out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered.

    5Jan

    Brand: What it means and how it will help you get more out of life - Grow Your Brand Episode 1

    By Lauren Kress | grow your brand, blog, season 1 | 5 Jan 2020 |

    Episode 1: We're kicking off this podcast series with the definition of the term brand and talking about how brand growth will help you unlock your potential so you can get more out of your life!

    11May

    Is your business ready for the future? (The FUTURE series: Part 1)

    By Lauren Kress | Blog, Article | 11 May 2019 |

    Are you sick of a revolving door of consultants with extravagant fees and piecemeal solutions? A recent survey from Deloitte found that keeping up with the rapid pace of technological change was difficult for a number of business leaders. In fact it's pretty tricky for consultants too...

    1Mar

    Why I love America: An Aussie's Perspective

    By Lauren Kress | Blog, Article | 1 Mar 2019 |

    Like a fair few Aussies of my generation, I’ve been lucky enough to travel to-and-from the States and other parts of the world since I was in my early teens. For me, seeing the world was as informative as completing my first university degree.

    7Feb

    How 1 Bad Assumption Can Cost You $Millions

    By Lauren Kress | Blog, Article | 7 Feb 2019 |

    It's scary to think that one bad decision at the strategic level could be costing your business millions of dollars in revenue (or more...depending on the size of your business). Unfortunately, avoiding the pain of thinking about that - isn't going to make the problem go away anytime soon.

    6Jan

    What C-Suite Execs Need to Know About the Brain to Cope with Rapid Change

    By Lauren Kress | Blog, Article | 6 Jan 2019 |

    Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.

    15Nov

    But I Need More Clients Now!

    By Lauren Kress | Blog, Article | 15 Nov 2018 |

    Are you letting stress run your business? Talk to any marketing strategist worth their salt and they will tell you that building your brand - and your client-base - takes time.

    24Aug

    Thinking about freelancing? Think again...

    By Lauren Kress, The Business Scientist | Blog, Article | 24 Aug 2018 |

    Freelancing and running a successful business are two very different things - but in the "gig economy" the lines are becoming blurred...

    22Aug

    How do I start a business with no money and no collateral?

    By Lauren Kress | Blog, Article | 22 Aug 2018 |

    I quit my job when I was 26 and started my business with no money and no collateral but had 6-figures of business booked within 3 months of venturing out on my own.

    26Jun

    What Brené Brown Taught Me About Failure

    By Lauren Kress, The Business Scientist | Blog, Article | 26 Jun 2017 |

    Failure comes in all shapes and sizes and in recent years a number of businesses and organisations have spoken out about the importance of getting better at embracing failures and mistakes.

    15Jun

    5 things I’ve learned from my first year in business: An open letter to a slightly younger me

    By Lauren Kress | Blog, Article | 15 Jun 2017 |

    One year ago today I resigned from my job in media to start a consultancy alongside. This is an open letter of advice for business-starting to my slightly younger self.

    15Mar

    Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live

    By B&T | Blog, media | 15 Mar 2017 |

    The  Australian Journal of Pharmacy (AJP)  has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.