In this episode of Back2Business, Lauren Kress sits down with Peter Strohkorb to talk everything B2B Sales and Marketing, and his secret tips and tricks to start selling like hotcakes.
In this episode special of Grow Your Brand Lauren Kress speaks with New York Times bestselling author Neil Patel about how businesses can pivot during the health and economic crisis and the importance of maintaining a growth mindset.
Right now, it's so important we use this time for strategic content marketing that will allow us to build brand equity during lockdown and find customers.
Today I speak with Kristin Zhivago about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.
Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.
In another special episode of Grow Your Brand we're talking more about Maslow's hierarchy of needs, how to stay motivated, business opportunities in the face of the COVID-19 health crisis and what the new future of work may look like.
In a special episode of Grow Your Brand we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.
Today on the show we're talking about the creative process and how to use this to develop your style.
In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.
Today on the show we're continuing our discussion on brand personality.
Today on the show we're going to start talking about your brand personality.
Today I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.
Episode 7: Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think!
Episode 6: If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces.
Episode 5: In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business.
Episode 3: What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy? All this and more in today's episode of Grow Your Brand.
Episode 2: Why is it that out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered.
Episode 1: We're kicking off this podcast series with the definition of the term brand and talking about how brand growth will help you unlock your potential so you can get more out of your life!
Are you sick of a revolving door of consultants with extravagant fees and piecemeal solutions? A recent survey from Deloitte found that keeping up with the rapid pace of technological change was difficult for a number of business leaders. In fact it's pretty tricky for consultants too...
Like a fair few Aussies of my generation, I’ve been lucky enough to travel to-and-from the States and other parts of the world since I was in my early teens. For me, seeing the world was as informative as completing my first university degree.
It's scary to think that one bad decision at the strategic level could be costing your business millions of dollars in revenue (or more...depending on the size of your business). Unfortunately, avoiding the pain of thinking about that - isn't going to make the problem go away anytime soon.
Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.
I quit my job when I was 26 and started my business with no money and no collateral but had 6-figures of business booked within 3 months of venturing out on my own.
Failure comes in all shapes and sizes and in recent years a number of businesses and organisations have spoken out about the importance of getting better at embracing failures and mistakes.
One year ago today I resigned from my job in media to start a consultancy alongside. This is an open letter of advice for business-starting to my slightly younger self.
The Australian Journal of Pharmacy (AJP) has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.