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    "Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari

    It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.

    Learn more about business science and marketing science with Lauren Kress, The Business Scientist.

    Home Blog The All-In Podcast with Nate Peo: Lauren Kress - The Business Scientist

    The All-In Podcast with Nate Peo: Lauren Kress - The Business Scientist

    By Nathan Peo | media | 16 Jun 2020 |

    In this episode, Lauren is talking about her journey from studying Neuroscience and Psychology to becoming a successful business consultant. She is transforming the way we look at business and marketing by applying the scientific approach.

    Jumping straight to the solution of a problem might seem like the most obvious thing to do. Instead, Lauren is digging deeper, looking at all data available to truly understand all aspects of the problem first before coming up with a fully formed solution that will ultimately last.

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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