Articles


    All the latest articles & opinion pieces by Lauren Kress, The Business Scientist

    What C-Suite Execs Need to Know About the Brain to Cope with Rapid Change

    By Lauren Kress, The Business Scientist | Blog, Article |

    Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.

    5 things I’ve learned from my first year in business: An open letter to a slightly younger me

    By Lauren Kress, The Business Scientist | Blog, Article |

    One year ago today I resigned from my job in media to start a consultancy alongside. This is an open letter of advice for business-starting to my slightly younger self.

    Is your business ready for the future? (The FUTURE series: Part 1)

    By Lauren Kress, The Business Scientist | Blog, Article |

    Are you sick of a revolving door of consultants with extravagant fees and piecemeal solutions? A recent survey from Deloitte found that keeping up with the rapid pace of technological change was difficult for a number of business leaders. In fact it's pretty tricky for consultants too...

    Why I love America: An Aussie's Perspective

    By Lauren Kress, The Business Scientist | Blog, Article |

    Like a fair few Aussies of my generation, I’ve been lucky enough to travel to-and-from the States and other parts of the world since I was in my early teens. For me, seeing the world was as informative as completing my first university degree.

    How 1 Bad Assumption Can Cost You $Millions

    By Lauren Kress, The Business Scientist | Blog, Article |

    It's scary to think that one bad decision at the strategic level could be costing your business millions of dollars in revenue (or more...depending on the size of your business). Unfortunately, avoiding the pain of thinking about that - isn't going to make the problem go away anytime soon.

    But I Need More Clients Now!

    By Lauren Kress, The Business Scientist | Blog, Article |

    Are you letting stress run your business? Talk to any marketing strategist worth their salt and they will tell you that building your brand - and your client-base - takes time.

    Thinking about freelancing? Think again...

    By Lauren Kress, The Business Scientist | Blog, Article |

    Freelancing and running a successful business are two very different things - but in the "gig economy" the lines are becoming blurred...

    What Brené Brown Taught Me About Failure

    By Lauren Kress, The Business Scientist | Blog, Article |

    Failure comes in all shapes and sizes and in recent years a number of businesses and organisations have spoken out about the importance of getting better at embracing failures and mistakes.

    How do I start a business with no money and no collateral?

    By Lauren Kress, The Business Scientist | Blog, Article |

    I quit my job when I was 26 and started my business with no money and no collateral but had 6-figures of business booked within 3 months of venturing out on my own.

    6Sep

    The Hardy Haberland Show #118: Lauren Kress

    By The Hardy Haberland Show #118: Lauren Kress | media | 6 Sep 2019 |

    Lauren Kress is a business scientist, marketer and growth innovator. She also hosts a podcast called "The Oyster."

    5Aug

    Business Scientist, Lauren Kress

    By Innovator Diaries, Ricardo Gutierrez | media | 5 Aug 2019 |

    Lauren is in love with the sciences. She has always asked why things are done in a certain way. Now, she is the brain behind The Change Makers Collective.

    1Jul

    Lauren Kress: What Are The 3 Steps You Must Take To Become a Market Leader?

    By John North, Evolvepreneur Podcast | media | 1 Jul 2019 |

    Our special expert guest today is Lauren Kress. Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world.

    28Jun

    Lauren Kress: Business Minutes Podcast

    By Joshua Lee, Business Minutes Podcast | media | 28 Jun 2019 |

    An Interview with Lauren Kress

    27Jun

    Brand You and Your Business with Lauren Kress

    By Marty Vids, The Marty Vids Show | media | 27 Jun 2019 |

    Lauren believes that business and enterprise are the most practical means by which we enable humanity to not just survive but thrive now and into the future.

    11May

    The Business Scientist, Lauren Kress, Shares How Science Can Make You a Better Marketer

    By Justin Womack, Marketing Geeks | media | 11 May 2019 |

    This week on Marketing Geeks, Justin Womack takes on solo duties for the episode and interviews "The Business Scientist," Lauren Kress about how science can make you a better marketer and a better business person.

    11Mar

    Are young people too entitled when it comes to work?

    By The Pulse Geelong, Mitchell's Front Page | media | 11 Mar 2019 |

    Recent comments from Natalie Brennan, GM of Muffin Break about unpaid internships have inspired debate. Who is more entitled- young people or employers? Lauren Kress – The Business Scientist and CEO at The Change Makers spoke about both sides of the issue.

    18Jan

    Retention vs. Acquisition: What's More Important for Business Growth

    By Lauren Kress | Video | 18 Jan 2019 |

    What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it's a matter of good science.

    16Jan

    How To Stick To Your New Years Resolutions!

    By Hit FM radio with Johnno & Rach | media | 16 Jan 2019 |

    Why do so many of us fail at our New Year Resolutions? Here's how to stick to them!

    5Jan

    Business Blast Podcast: Lauren Kress, CEO at The Change Makers

    By Business Blast Podcast with Tyler Wagner | media | 5 Jan 2019 |

    Lauren Kress, CEO at The Change Makers, is one of the few scientists and innovators of the millennial generation whose knowledge of investment-led growth is transforming decision-making in the business world. You can learn more about Lauren here: thechangemakers.org.au

    5Dec

    Volunteering helps you out of your job rut

    By Triple M, Australia By Night with Stephen Cenatiempo | media | 5 Dec 2018 |

    Today is international volunteers day and Lauren Kress​ CEO of The Change Makers joined Stephen to discuss the fact that volunteering could help you out of your job rut.

    4Dec

    Could Volunteering Help You Get a Better Job?

    By 6PR Perth Tonight with Chris Isley | media | 4 Dec 2018 |

    Hate your job? You aren’t the only one – last year’s Gallup Poll showed as many as 85% of us are dissatisfied with the work we do, which has widespread implications for our mental, emotional and social well-being.

    24Sep

    The Future of Work: Be Prepared by Staying Curious

    By Lauren Kress | Video | 24 Sep 2018 |

    The Future of Work is already here - according to McKinsey, 50% of the jobs we do are already, right now, replaceable by AI. In this episode of Words & Wine LIVE I share insight's from Ian Leslie's book "Curious" and the importance of harnessing our innate desire to learn to excel in career and business. I also have a bit of a rant about the problems with the education system (and drink a glass of Moet that was open in the fridge...)

    19Sep

    Live Q&A: Business red flags, marketing science and more

    By Lauren Kress | Video | 19 Sep 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    13Sep

    Creating a Business by Pursuing Your Passion

    By The Gifters Podcast | media | 13 Sep 2018 |

    Lauren Kress is a business consultant and coach helping people attain financial freedom by pursuing their passion. Find her here: thechangemakers.org.au or @laurenkress89. 

    26Mar

    How Brands Grow

    By Lauren Kress | Video | 26 Mar 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    15Mar

    Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live

    By B&T | Blog, media | 15 Mar 2017 |

    The  Australian Journal of Pharmacy (AJP)  has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.

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    The Change Makers


    Find out more about Lauren's business, The Change Makers Collective here
    At The Change Makers, we don't just grow brands, we inspire movements.

    We combine the art of storytelling with the science of customer behaviour to help you maximise your ROI and grow your brand so you can #makeyourmark
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    © Copyright 2019 Lauren Kress, The Business ScientistTM | lauren.kress@thechangemakers.org.au