Welcome to my blog!
"Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari
It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.
Learn more about business science and marketing science with Lauren Kress, The Business Scientist.
Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist
By Trevor Young, Reputation Revolution #159 | media | 26 Jul 2020 |
Lauren Kress, The Business Scientist, joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.
4 Tell-Tale Signs You're a Serial Multitasker
By Den Lennie | media | 9 Jul 2020 |
In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big!
B2B Sales Strategy: Secret Tips with Peter Strohkorb
By Lauren Kress | 7 Jul 2020 |
In this episode of Back2Business, Lauren Kress sits down with Peter Strohkorb to talk everything B2B Sales and Marketing, and his secret tips and tricks to start selling like hotcakes.
For Those Confused and Lost Regarding Career Pathway and Direction in Life | Driven Young | Lauren Kress & Byron Dempsey
By Byron Dempsey | media | 6 Jul 2020 |
Today’s guest is Lauren Kress, a business owner, branding and marketing expert and podcast host who specialises in helping B2B thought leaders share their information in a candid and authentic way.
Sitting in the Middle of Feeling and Thinking | The Conversation Guy | Lauren Kress & Mario Porreca
By Mario Porreca | media | 3 Jul 2020 |
Lauren Kress is back for another conversation with Mario. In this episode they talk about the space in business between feeling and thinking and how to move between and balance data and emotions.
Experimenting to Make the Most Out of Business | The Conversation Guy | Lauren Kress & Mario Porreca
By Mario Porreca | media | 2 Jul 2020 |
Lauren Kress joined Mario to have a conversation about how she combines her expertise in neuroscience with her passion for business, branding, and marketing to help clients succeed. They also talk about the power of questioning assumptions in business and how innovation and creativity stem from not being afraid to ask more questions and experiment.
The All-In Podcast with Nate Peo: Lauren Kress - The Business Scientist
By Nathan Peo | media | 16 Jun 2020 |
Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of science-led growth is transforming marketing in the business world.
Science & Atheism: Russell Brand & Brené Brown's Strawman Argument
By Lauren Kress | 6 Jun 2020 |
In this video I review a portion of Brené Brown's interview with Russell Brand on Under The Skin where they discuss atheism, nihilism, science, god and religion. I highlight the problems, logical fallacies, misconceptions and logical leaps that are made in their strawman argument against atheism.
The Science of Business
By Jenn Donovan | media | 3 Jun 2020 |
Today my guest is Lauren Kress, The Business Scientists and her business is the Change Makers Collective.
How to Be A Visionary Leader and Changemaker for Growth
By Ralph Brogden | media | 1 Jun 2020 |
Lauren Kress, “The Business Scientist,” is a YouTuber, podcaster and founder of The Change Makers collective, a growth consultancy for visionary leaders.
Business Strategy with Mario Porreca and Lauren Kress
By Mario Porreca | media | 20 May 2020 |
Mario Porreca speaks with Lauren Kress who is known as "The Business Scientist." Lauren is also a really great friend of mine and someone that I absolutely love chatting with because she really knows business strategy and is equal parts analytical and creative with her approach.
‘The Alliance’ featuring Business Scientist Lauren Kress
By The Alliance | media | 10 May 2020 |
When disaster strikes we’re often told we need to think about the fact that there are others who are worse off. What I've learnt is that it doesn’t matter how lucky or privileged we are - because at various times throughout our life, we face adversity.
Growing Your Audience and Brand with Lauren Kress
By Oliver Berquez | media | 10 May 2020 |
Lauren Kress, The Business Scientist and CEO at The Change Makers Collective appeared on Brain, Braun & Business to discuss strategies to grow your audience and brand in the current climate.
Tips to Enhance Your Digital Reputation
By UNSW Alumni, Alumni & Giving | media | 1 May 2020 |
Brand guru Lauren Kress shares four tips to strengthen your personal brand so that you stand out in a digital crowd.
Strategies, Actions and Challenges. Responses To The Crisis Situation | Innovator Diaries
By Ricardo Gutierrez, Innovator Diaries | media | 1 May 2020 |
This episode is a bit different as we are talking to several business owners to learn how they are responding to the current crisis situation.
Develop Business Intelligence Using Business Science
By Jules Brooke- She’s The Boss: Ticker TV | media | 30 Apr 2020 |
Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of science-led growth is transforming marketing in the business world.
Data tracking: How to optimise your content marketing with a test and learn approach using airtable
By Lauren Kress | Home Start | 19 Apr 2020 |
If you're looking for help to find out how to best engage with your audience online then you need a content tracker.
Standard Operative Procedures: How to launch your MVP with a structured workflow using Airtable
By Lauren Kress | Home Start | 19 Apr 2020 |
Looking for simple and effective ways to setup your Standard Operative Procedures (S.O.Ps)?
MVP Launch: How to use Business Science - HOME START with Lauren Kress - Day 5: Launch and Learn
By Lauren Kress | Home Start | 18 Apr 2020 |
Welcome to Day 5 of Home Start my new youtube video series dedicated to showing you how you can change the world from your living room.
Value Proposition - HOME START with Lauren Kress - Day 4: Your Promise of Value
By Lauren Kress | Home Start | 17 Apr 2020 |
Welcome to Day 4 of Home Start my new youtube video series dedicated to showing you how you can change the world from your living room.
Find your Purpose - HOME START with Lauren Kress - Day 3: Ikigai - Your Reason for being
By Lauren Kress | Home Start | 16 Apr 2020 |
Making money is only one of 4 key ingredients to launching a business that you look forward to waking up to everyday.
Change the world - HOME START with Lauren Kress - Day 2: Know what the world needs
By Lauren Kress | Home Start | 15 Apr 2020 |
Welcome to Day 2 of Home Start my new youtube video series dedicated to showing you how you can change the world from your living room.
Brainstorming Techniques: Start your business from home
By Lauren Kress | Home Start | 15 Apr 2020 |
In this short Whiteboard video I share the techniques and structure I use for an initial brainstorm session with clients who are preparing to launch their MVP.
How to start your business from home - HOME START with Lauren Kress - Day 1: Know Yourself
By Lauren Kress | Home Start | 14 Apr 2020 |
Welcome to Day 1 of Home Start my new youtube video series dedicated to showing you how you can change the world from your living room.
Digital Bullet Journal App and Free Template to Make the BuJo Method Work
By Lauren Kress | Home Start | 14 Apr 2020 |
Finding it hard to stay productive? If you're looking for a way to stay organised, mindful and productive while you start your “business at home” journey, starting a bullet journal is a great place to begin.
16 Personalities Results: Understanding What it Means For You
By Lauren Kress | Home Start | 13 Apr 2020 |
Self discovery is so important when trying to create ideas that change the world. If you know yourself then you know your strengths and you can play to them.
How the UNSW Community is Contributing to #COVIDKindness
By UNSW Alumni- Alumni & Giving | media | 2 Apr 2020 |
Lauren Kress (BSc '11, MCDArtDes '16) is in the business of science; specifically, neuroscience and behavioural psychology. Known as ‘The Business Scientist’, Lauren offers insights on how to respond to the rapid changes in market needs through her podcast series, Grow Your Brand .
Neil Patel and Lauren Kress talk business survival during the coronavirus pandemic | Grow Your Brand
By Lauren Kress | 31 Mar 2020 |
In this episode special of Grow Your Brand Lauren Kress speaks with New York Times bestselling author Neil Patel about how businesses can pivot during the health and economic crisis and the importance of maintaining a growth mindset.
Coronavirus Lockdown: Keep your brand promise with Kristin Zhivagok
By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |
Today I speak with Kristin Zhivago about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.
Health and life hacks for a better body and business with Sean McGuinness
By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |
Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.
How content marketing will help you get customers in a recession | Grow Your Brand | Lauren Kress
By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |
Right now, it's so important we use this time for strategic content marketing that will allow us to build brand equity during lockdown and find customers.
Finding business opportunities for growth: COVID-19 and the new future of work
By Lauren Kress | grow your brand, blog, season 2 | 25 Mar 2020 |
In another special episode of Grow Your Brand we're talking more about Maslow's hierarchy of needs, how to stay motivated, business opportunities in the face of the COVID-19 health crisis and what the new future of work may look like.
Working from home during lockdown: 6 tips to stay productive and social
By Lauren Kress | Article | 23 Mar 2020 |
Looking for tips on how to make the most of working, learning and socialising from home during lockdown? As someone who has run a business remotely working with clients and my team of contractors and collaborators since 2016, here's my top tips for beating boredom and staying connected during coronavirus lockdown.
How Businesses can respond to COVID-19- Lauren Kress
By Mitchell’s Front Page | media | 23 Mar 2020 |
Lauren Kress appeared on Mitchell’s Front Page, talking about how business can respond to the challenges posed by COVID-19.
Business intelligence: making informed business decisions during the pandemic
By Lauren Kress | grow your brand, blog, season 2 | 18 Mar 2020 |
In a special episode of Grow Your Brand we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.
Business Innovation and The Creative Process (Develop Your Style Part 2)
By Lauren Kress | grow your brand, blog, season 1 | 9 Mar 2020 |
Today on the show we're talking about the creative process and how to use this to develop your style.
Create Your Online Training Program with Cat Morrissey, The Iconic Coach™
By Lauren Kress | grow your brand, blog, season 1 | 2 Mar 2020 |
In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.
What is Style? (Develop Your Style: Part 1)
By Lauren Kress | grow your brand, blog, season 1 | 24 Feb 2020 |
Today's episode is about defining what style means and understanding it's importance in relation to building your brand equity.
Brand Personality (Part 2): The 12 Brand Archetypes
By Lauren Kress | grow your brand, blog, season 1 | 17 Feb 2020 |
Today on the show we're continuing our discussion on brand personality.
Brand Personality (Part 1): Why developing one will give you a competitive advantage
By Lauren Kress | grow your brand, blog, season 1 | 10 Feb 2020 |
Today on the show we're going to start talking about your brand personality.
LinkedIn tips to grow your brand with Karen Tisdell, LinkedIn trainer
By Lauren Kress | grow your brand, blog, season 1 | 3 Feb 2020 |
Today I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.
Create A Value Proposition For Your Customers That Doubles As Your Elevator Pitch
By Lauren Kress | grow your brand, blog, season 1 | 28 Jan 2020 |
Episode 7: Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think!
How do I write my brand values?
By Lauren Kress | grow your brand, blog, season 1 | 15 Jan 2020 |
Episode 6: If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces.
Brand mapping and the 5 pillars for brand growth
By Lauren Kress | grow your brand, blog, season 1 | 9 Jan 2020 |
Episode 5: In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business.
Brand integrity and being worthy of trust from your stakeholders - Grow Your Brand Ep. 3
By Lauren Kress | grow your brand, blog, season 1 | 7 Jan 2020 |
Episode 3: What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy? All this and more in today's episode of Grow Your Brand.
Defining your brand purpose: why do you exist? - Grow Your Brand Episode 2
By Lauren Kress | grow your brand, blog, season 1 | 6 Jan 2020 |
Episode 2: Why is it that out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered.
Brand: What it means and how it will help you get more out of life - Grow Your Brand Episode 1
By Lauren Kress | grow your brand, blog, season 1 | 5 Jan 2020 |
Episode 1: We're kicking off this podcast series with the definition of the term brand and talking about how brand growth will help you unlock your potential so you can get more out of your life!
Business Science: What it is and how to use it to grow your business
By Lauren Kress | youtube | 4 Jan 2020 |
To govern and lead a business, we must always carve out time to put our lab coat on and observe, reflect, think and experiment.
Burnout from work and dealing with self doubt
By Lauren Kress | 14 Dec 2019 |
Ever felt burnt out? Disengaged? Like you're not good enough? In this video I wanted to shed some light on this because I think that on social media we feel like we need to talk about our successes, and stay quiet about things that aren't going so well.
How to get more comments, likes, and shares on LinkedIn to grow your business
By Lauren Kress, Inside Small Business | media | 30 Oct 2019 |
Sharing the right type of content on LinkedIn is a great start to get comments, likes and shares on LinkedIn, but you also need to ask your audience for their input and compel them to want to spend their time providing a response.
The 5 Reasons Behind Why Customers Will Buy From You
By Byron Morrison | media | 29 Oct 2019 |
In this episode of 'Teach me something in 2 minutes' Lauren Kress shares "The 5 reasons behind why customers will buy from you"
Remote Work - why employers should consider changing their mindset
By The Pulse Geelong, Mitchell's Front Page | media | 3 Oct 2019 |
Lauren Kress – The Business Scientist and CEO at The Change Makers Collective talks about research suggesting that people are more productive when working remotely and how employers should consider changing their mindset when it comes to remote work.
How to grow your brand on LinkedIn and still have time to run your business
By Lauren Kress, Inside Small Business | media | 24 Sep 2019 |
LinkedIn is a powerful platform for small businesses to grow their brand to reach their target markets locally and internationally.
Parody Video: When you collaborate on a project in 2019
By Lauren Kress, The Business Scientist | 18 Sep 2019 |
Ever had a conversation that went something like this? Are communication and IM tools making it harder for you to communicate? Jokes aside, when we don't think about how we will collaborate or take the time to plan strategically we can end up wasting a lot of time and money.
Direct Marketing Fails: The worst greetings I've been sent via LinkedIn and Facebook
By Lauren Kress | 6 Sep 2019 |
Direct marketing is an important part of your growth strategy - but in the wrong hands you are spending money and time damaging your reputation whilst your competitors grow their brand and market share.
The Hardy Haberland Show #118: Lauren Kress
By The Hardy Haberland Show #118: Lauren Kress | media | 6 Sep 2019 |
Lauren Kress is a business scientist, marketer and growth innovator. She also hosts a podcast called "The Oyster."
Improve your LinkedIn Profile: Why About You isn't About You!
By Lauren Kress | 30 Aug 2019 |
Here’s a LinkedIn hot tip to get your creative juices flowing! This one’s about your LinkedIn About section - and why it needs to be about your customer.
Business Scientist, Lauren Kress
By Innovator Diaries, Ricardo Gutierrez | media | 5 Aug 2019 |
Lauren is in love with the sciences. She has always asked why things are done in a certain way. Now, she is the brain behind The Change Makers Collective.
Lauren Kress: What Are The 3 Steps You Must Take To Become a Market Leader?
By John North, Evolvepreneur Podcast | media | 1 Jul 2019 |
Our special expert guest today is Lauren Kress. Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world.
Lauren Kress: Business Minutes Podcast
By Joshua Lee, Business Minutes Podcast | media | 28 Jun 2019 |
An Interview with Lauren Kress
Brand You and Your Business with Lauren Kress
By Marty Vids, The Marty Vids Show | media | 27 Jun 2019 |
Lauren believes that business and enterprise are the most practical means by which we enable humanity to not just survive but thrive now and into the future.
Is your business ready for the future? (The FUTURE series: Part 1)
By Lauren Kress | 11 May 2019 |
Are you sick of a revolving door of consultants with extravagant fees and piecemeal solutions? A recent survey from Deloitte found that keeping up with the rapid pace of technological change was difficult for a number of business leaders. In fact it's pretty tricky for consultants too...
The Business Scientist, Lauren Kress, Shares How Science Can Make You a Better Marketer
By Justin Womack, Marketing Geeks | media | 11 May 2019 |
This week on Marketing Geeks, Justin Womack takes on solo duties for the episode and interviews "The Business Scientist," Lauren Kress about how science can make you a better marketer and a better business person.
Are young people too entitled when it comes to work?
By The Pulse Geelong, Mitchell's Front Page | media | 11 Mar 2019 |
Recent comments from Natalie Brennan, GM of Muffin Break about unpaid internships have inspired debate. Who is more entitled- young people or employers? Lauren Kress – The Business Scientist and CEO at The Change Makers spoke about both sides of the issue.
Why I love America: An Aussie's Perspective
By Lauren Kress | 1 Mar 2019 |
Like a fair few Aussies of my generation, I’ve been lucky enough to travel to-and-from the States and other parts of the world since I was in my early teens. For me, seeing the world was as informative as completing my first university degree.
How 1 Bad Assumption Can Cost You $Millions
By Lauren Kress | 7 Feb 2019 |
It's scary to think that one bad decision at the strategic level could be costing your business millions of dollars in revenue (or more...depending on the size of your business). Unfortunately, avoiding the pain of thinking about that - isn't going to make the problem go away anytime soon.
How To Stick To Your New Years Resolutions!
By Hit FM radio with Johnno & Rach | media | 16 Jan 2019 |
Why do so many of us fail at our New Year Resolutions? Here's how to stick to them!
What C-Suite Execs Need to Know About the Brain to Cope with Rapid Change
By Lauren Kress | 6 Jan 2019 |
Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.
Business Blast Podcast: Lauren Kress, CEO at The Change Makers
By Business Blast Podcast with Tyler Wagner | media | 5 Jan 2019 |
Lauren Kress, CEO at The Change Makers, is one of the few scientists and innovators of the millennial generation whose knowledge of investment-led growth is transforming decision-making in the business world. You can learn more about Lauren here: thechangemakers.org.au
Volunteering helps you out of your job rut
By Triple M, Australia By Night with Stephen Cenatiempo | media | 5 Dec 2018 |
Today is international volunteers day and Lauren Kressâ CEO of The Change Makers joined Stephen to discuss the fact that volunteering could help you out of your job rut.
Could Volunteering Help You Get a Better Job?
By 6PR Perth Tonight with Chris Isley | media | 4 Dec 2018 |
Hate your job? You aren’t the only one – last year’s Gallup Poll showed as many as 85% of us are dissatisfied with the work we do, which has widespread implications for our mental, emotional and social well-being.
But I Need More Clients Now!
By Lauren Kress | 15 Nov 2018 |
Are you letting stress run your business? Talk to any marketing strategist worth their salt and they will tell you that building your brand - and your client-base - takes time.
Creating a Business by Pursuing Your Passion
By The Gifters Podcast | media | 13 Sep 2018 |
Lauren Kress is a business consultant and coach helping people attain financial freedom by pursuing their passion. Find her here: thechangemakers.org.au or @laurenkress89.
Thinking about freelancing? Think again...
By Lauren Kress, The Business Scientist | 24 Aug 2018 |
Freelancing and running a successful business are two very different things - but in the "gig economy" the lines are becoming blurred...
How do I start a business with no money and no collateral?
By Lauren Kress | 22 Aug 2018 |
I quit my job when I was 26 and started my business with no money and no collateral but had 6-figures of business booked within 3 months of venturing out on my own.
How Brands Grow by Professor Byron Sharp
By Lauren Kress | 26 Mar 2018 |
In this video I talk about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow".
What Brené Brown Taught Me About Failure
By Lauren Kress, The Business Scientist | 26 Jun 2017 |
Failure comes in all shapes and sizes and in recent years a number of businesses and organisations have spoken out about the importance of getting better at embracing failures and mistakes.
5 things I’ve learned from my first year in business: An open letter to a slightly younger me
By Lauren Kress | 15 Jun 2017 |
One year ago today I resigned from my job in media to start a consultancy alongside. This is an open letter of advice for business-starting to my slightly younger self.
Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live
By B&T | media | 15 Mar 2017 |
The Australian Journal of Pharmacy (AJP) has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.
The Drama Triangle
By Lauren Kress, The Business Scientist | 10 Apr 2016 |
When it comes to intense conflicts and dramatic relationships, the drama triangle provides a useful framework for understanding what could be going on.
Recent
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Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist
26 Jul 2020 -
4 Tell-Tale Signs You're a Serial Multitasker
9 Jul 2020 -
B2B Sales Strategy: Secret Tips with Peter Strohkorb
7 Jul 2020 -
For Those Confused and Lost Regarding Career Pathway and Direction in Life | Driven Young | Lauren Kress & Byron Dempsey
6 Jul 2020 -
Sitting in the Middle of Feeling and Thinking | The Conversation Guy | Lauren Kress & Mario Porreca
3 Jul 2020 -
Experimenting to Make the Most Out of Business | The Conversation Guy | Lauren Kress & Mario Porreca
2 Jul 2020 -
The All-In Podcast with Nate Peo: Lauren Kress - The Business Scientist
16 Jun 2020 -
Science & Atheism: Russell Brand & Brené Brown's Strawman Argument
6 Jun 2020 -
The Science of Business
3 Jun 2020 -
How to Be A Visionary Leader and Changemaker for Growth
1 Jun 2020
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In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.
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