This myth-busting keynote session on business and brand growth takes a hard look at the widespread assumptions made in the marketing profession.

Challenging the ideas championed by some of the most recognised experts in the industry including Mark Ritson, Adam Ferrier and Amanda Stevens, this unique session is poignant, provocative and the perfect segue to a debate that will engage your audience and keep them talking - and arguing - until your next event.

LEARNING OUTCOMES

1) Learn how to stop spinning your wheels on ineffective marketing efforts

2) Understand when to use your science cap and when to use your creative cap to make the most of marketing

3) Identify opportunities to better integrate best marketing practices into your business