Charting in the top 10 and top 100 in business and entrepreneurship categories on iTunes across Asia, the Americas and Europe this podcast series has been created for business leaders, change makers and visionaries, providing professional, evidence-based advice on business and marketing.
Each week Lauren speaks with industry leaders to debunk business and marketing myths that remain prominent despite the evidence and could be holding you back from reaching your full potential
If the world was your oyster...where would you take your business?
Lauren Kress, The Business Scientist interviews visionaries and change makers from around the world on how to lead organisations in times of uncertainty and make sense of our brave new world.
In each episode Lauren's guests debunk myths and reveal impactful insights to listeners who want to learn how to inspire change, motivate the masses and make significant impact with their time on this planet.
This myth-busting keynote session on business and brand growth takes a hard look at the widespread assumptions made in the marketing profession.
Challenging the ideas championed by some of the most recognised experts in the industry including Mark Ritson, Adam Ferrier and Amanda Stevens, this unique session is poignant, provocative and the perfect segue to a debate that will engage your audience and keep them talking - and arguing - until your next event.
1) Learn how to stop spinning your wheels on ineffective marketing efforts
2) Understand when to use your science cap and when to use your creative cap to make the most of marketing
3) Identify opportunities to better integrate best marketing practices into your business