THE STORIES WE TELL OURSELVES ABOUT MARKETING


    This myth-busting keynote session on business and brand growth takes a hard look at the widespread assumptions made in the marketing profession.
    Challenging the ideas championed by some of the most recognised experts in the industry including Mark Ritson, Adam Ferrier and Amanda Stevens, this unique session is poignant, provocative and the perfect segue to a debate that will engage your audience and keep them talking - and arguing - until your next event.
    LEARNING OUTCOMES
    1) Learn how to stop spinning your wheels on ineffective marketing efforts
    2) Understand when to use your science cap and when to use your creative cap to make the most of marketing
    3) Identify opportunities to better integrate best marketing practices into your business

    BOOK NOW

    Lauren Kress is the host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led brand growth consultancy for visionary thinkers and leaders who are changing the world for the better.

    Clients work with Lauren and her team because they seek to increase their brand and business value with sound strategic advice and guidance.

    Find out more by visiting www.thechangemakers.org.au

       

    © Copyright 2020 Lauren Kress, The Business Scientist® | lauren@thechangemakers.org.au