Just because we can measure something, doesn’t mean it’s what we need to be measuring. If we start with assumptions when we ask a question, it’s very hard to not be led by those assumptions. As a result we’re in danger of cherry picking facts in order to come up with a solution that we like or feel comfortable with.
This presentation is delivered as an interactive workshop tailored to the relevant industry within business, government or non-profit sectors.
1) Learn the frameworks of scientific enquiry
2) Discover how to apply scientific-led discovery in your industry
3) Discuss correlation vs. causation to understand what data we need in order to inform our decision-making
4) Understand the limits of quantitative data and ROI measurements
Other Speaking Topics...
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In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.