SCIENCE LED DECISION MAKING


    Just because we can measure something, doesn’t mean it’s what we need to be measuring. If we start with assumptions when we ask a question, it’s very hard to not be led by those assumptions. As a result we’re in danger of cherry picking facts in order to come up with a solution that we like or feel comfortable with.
    This presentation is delivered as an interactive workshop tailored to the relevant industry within business, government or non-profit sectors.
    Learning Outcomes
    1) Learn the frameworks of scientific enquiry
    2) Discover how to apply scientific-led discovery in your industry
    3) Discuss correlation vs. causation to understand what data we need in order to inform our decision-making
    4) Understand the limits of quantitative data and ROI measurements

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    Lauren Kress is the host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led brand growth consultancy for visionary thinkers and leaders who are changing the world for the better.

    Clients work with Lauren and her team because they seek to increase their brand and business value with sound strategic advice and guidance.

    Find out more by visiting www.thechangemakers.org.au

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    © Copyright 2020 Lauren Kress, The Business Scientist® | lauren@thechangemakers.org.au