Charting in the top 10 and top 100 in business and entrepreneurship categories on iTunes across Asia, the Americas and Europe this podcast series has been created for business leaders, change makers and visionaries, providing professional, evidence-based advice on business and marketing.
Each week Lauren speaks with industry leaders to debunk business and marketing myths that remain prominent despite the evidence and could be holding you back from reaching your full potential
If the world was your oyster...where would you take your business?
Lauren Kress, The Business Scientist interviews visionaries and change makers from around the world on how to lead organisations in times of uncertainty and make sense of our brave new world.
In each episode Lauren's guests debunk myths and reveal impactful insights to listeners who want to learn how to inspire change, motivate the masses and make significant impact with their time on this planet.
Just because we can measure something, doesn’t mean it’s what we need to be measuring. If we start with assumptions when we ask a question, it’s very hard to not be led by those assumptions. As a result we’re in danger of cherry picking facts in order to come up with a solution that we like or feel comfortable with.
This presentation is delivered as an interactive workshop tailored to the relevant industry within business, government or non-profit sectors.
1) Learn the frameworks of scientific enquiry
2) Discover how to apply scientific-led discovery in your industry
3) Discuss correlation vs. causation to understand what data we need in order to inform our decision-making
4) Understand the limits of quantitative data and ROI measurements