SCIENCE LED DECISION MAKING


    Just because we can measure something, doesn’t mean it’s what we need to be measuring. If we start with assumptions when we ask a question, it’s very hard to not be led by those assumptions. As a result we’re in danger of cherry picking facts in order to come up with a solution that we like or feel comfortable with.
    This presentation is delivered as an interactive workshop tailored to the relevant industry within business, government or non-profit sectors.
    Learning Outcomes
    1) Learn the frameworks of scientific enquiry
    2) Discover how to apply scientific-led discovery in your industry
    3) Discuss correlation vs. causation to understand what data we need in order to inform our decision-making
    4) Understand the limits of quantitative data and ROI measurements

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    The Change Makers Collective
    The Change Makers Collective

    Find out more about Lauren's business, The Change Makers Collective here

    At The Change Makers, we don't just grow brands, we inspire movements.

    We combine the art of storytelling with the science of customer behaviour to help you maximise your ROI and grow your brand so you can #makeyourmark

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    © Copyright 2019 Lauren Kress, The Business ScientistTM | lauren.kress@thechangemakers.org.au