HOW TO BUILD A MEMORABLE BRAND


    Why do some mediocre ideas go viral - and other great ideas gain no traction? How is it that so many viable offers fail in their first years? What really makes your brand memorable for your long-term success?
    In order to answer these questions we need to look at how our brain works. In this insightful presentation we take a close look at neuromarketing and how to create your business story - and make it stick.
    LEARNING OUTCOMES
    • Understand how the brain works when it comes to information processing
    • Discover the cognitive biases that every marketer needs to know
    • Identify the strengths and weaknesses in your current marketing approach
    • Learn what makes your brand - and your content - stick

    BOOK NOW

    Lauren Kress is the host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led brand growth consultancy for visionary thinkers and leaders who are changing the world for the better.

    Clients work with Lauren and her team because they seek to increase their brand and business value with sound strategic advice and guidance.

    Find out more by visiting www.thechangemakers.org.au

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    © Copyright 2020 Lauren Kress, The Business Scientist® | lauren@thechangemakers.org.au