HOW TO BUILD A MEMORABLE BRAND


    Why do some mediocre ideas go viral - and other great ideas gain no traction? How is it that so many viable offers fail in their first years? What really makes your brand memorable for your long-term success?
    In order to answer these questions we need to look at how our brain works. In this insightful presentation we take a close look at neuromarketing and how to create your business story - and make it stick.
    LEARNING OUTCOMES
    • Understand how the brain works when it comes to information processing
    • Discover the cognitive biases that every marketer needs to know
    • Identify the strengths and weaknesses in your current marketing approach
    • Learn what makes your brand - and your content - stick

    BOOK NOW

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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