HOW TO BUILD A MEMORABLE BRAND


    Why do some mediocre ideas go viral - and other great ideas gain no traction? How is it that so many viable offers fail in their first years? What really makes your brand memorable for your long-term success?
    In order to answer these questions we need to look at how our brain works. In this insightful presentation we take a close look at neuromarketing and how to create your business story - and make it stick.

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    LEARNING OUTCOMES



    • Understand how the brain works when it comes to information processing
    • Discover the cognitive biases that every marketer needs to know
    • Identify the strengths and weaknesses in your current marketing approach
    • Learn what makes your brand - and your content - stick

    Got a Question?


    Get in touch with Lauren directly via email here

    The Change Makers


    Find out more about Lauren's business, The Change Makers Collective here
    At The Change Makers, we don't just grow brands, we inspire movements.

    We combine the art of storytelling with the science of customer behaviour to help you maximise your ROI and grow your brand so you can #makeyourmark
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    © Copyright 2019 Lauren Kress, The Business ScientistTM | lauren.kress@thechangemakers.org.au