Why do some mediocre ideas go viral - and other great ideas gain no traction? How is it that so many viable offers fail in their first years? What really makes your brand memorable for your long-term success?

In order to answer these questions we need to look at how our brain works. In this insightful presentation we take a close look at neuromarketing and how to create your business story - and make it stick.

LEARNING OUTCOMES

• Understand how the brain works when it comes to information processing

• Discover the cognitive biases that every marketer needs to know

• Identify the strengths and weaknesses in your current marketing approach

• Learn what makes your brand - and your content - stick