Why do some mediocre ideas go viral - and other great ideas gain no traction? How is it that so many viable offers fail in their first years? What really makes your brand memorable for your long-term success?
In order to answer these questions we need to look at how our brain works. In this insightful presentation we take a close look at neuromarketing and how to create your business story - and make it stick.
Understand how the brain works when it comes to information processing
Discover the cognitive biases that every marketer needs to know
Identify the strengths and weaknesses in your current marketing approach
Learn what makes your brand - and your content - stick
Other Speaking Topics...
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In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.