It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.
Learn more about business science and marketing science with Lauren Kress, The Business Scientist.
To govern and lead a business, we must always carve out time to put our lab coat on and observe, reflect, think and experiment.
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In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.
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