4Jan

    Business Science: What it is and how to use it to grow your business

    By Lauren Kress | youtube | 4 Jan 2020 |

    To govern and lead a business, we must always carve out time to put our lab coat on and observe, reflect, think and experiment.

    14Dec

    Burnout from work and dealing with self doubt

    By Lauren Kress | youtube, latest | 14 Dec 2019 |

    Ever felt burnt out? Disengaged? Like you're not good enough? In this video I wanted to shed some light on this because I think that on social media we feel like we need to talk about our successes, and stay quiet about things that aren't going so well.

    18Sep

    Parody Video: When you collaborate on a project in 2019

    By Lauren Kress, The Business Scientist | youtube, latest, popular | 18 Sep 2019 |

    Ever had a conversation that went something like this? Are communication and IM tools making it harder for you to communicate? Jokes aside, when we don't think about how we will collaborate or take the time to plan strategically we can end up wasting a lot of time and money.

    6Sep

    Direct Marketing Fails: The worst greetings I've been sent via LinkedIn and Facebook

    By Lauren Kress | youtube, latest | 6 Sep 2019 |

    Direct marketing is an important part of your growth strategy - but in the wrong hands you are spending money and time damaging your reputation whilst your competitors grow their brand and market share.

    30Aug

    Improve your LinkedIn Profile: Why About You isn't About You!

    By Lauren Kress | youtube, latest | 30 Aug 2019 |

    Here’s a LinkedIn hot tip to get your creative juices flowing! This one’s about your LinkedIn About section - and why it needs to be about your customer.

    26Mar

    How Brands Grow by Professor Byron Sharp

    By Lauren Kress | youtube, popular | 26 Mar 2018 |

    In this video I talk about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow".

    10Apr

    The Drama Triangle

    By Lauren Kress, The Business Scientist | youtube, popular | 10 Apr 2016 |

    When it comes to intense conflicts and dramatic relationships, the drama triangle provides a useful framework for understanding what could be going on.

    Lauren Kress is the host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led brand growth consultancy for visionary thinkers and leaders who are changing the world for the better.

    Clients work with Lauren and her team because they seek to increase their brand and business value with sound strategic advice and guidance.

    Find out more by visiting www.thechangemakers.org.au

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    © Copyright 2020 Lauren Kress, The Business Scientist® | lauren@thechangemakers.org.au