Welcome to my blog!

    "Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari

    It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.

    Learn more about business science and marketing science with Lauren Kress, The Business Scientist.


    Health and life hacks for a better body and business with Sean McGuinness

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.


    How content marketing will help you get customers in a recession | Grow Your Brand | Lauren Kress

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Right now, it's so important we use this time for strategic content marketing that will allow us to build brand equity during lockdown and find customers. 


    Coronavirus Lockdown: Keep your brand promise with Kristin Zhivagok

    By Lauren Kress | grow your brand, blog, season 2 | 29 Mar 2020 |

    Today I speak with Kristin Zhivago about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.


    Finding business opportunities for growth: COVID-19 and the new future of work

    By Lauren Kress | grow your brand, blog, season 2 | 25 Mar 2020 |

    In another special episode of Grow Your Brand we're talking more about Maslow's hierarchy of needs, how to stay motivated, business opportunities in the face of the COVID-19 health crisis and what the new future of work may look like.


    Business intelligence: making informed business decisions during the pandemic

    By Lauren Kress | grow your brand, blog, season 2 | 18 Mar 2020 |

    In a special episode of Grow Your Brand we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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