"Lauren spoke as part of an alumni panel at our first ever ‘Your Future in Science Festival’ – a celebration and careers expo for new UNSW Science graduates. She was a fantastic speaker – very engaging, enthusiastic and confident. You could tell right from the beginning she was a natural. It was wonderful to hear how her Science degree has informed the work she does now, along with the insightful advice she had for our new grads. We really appreciated it and I know our new grads did too"
Sarah Remfrey, Alumni & Engagement Co-ordinator, UNSW
Smart, Savvy, Brilliant
"Lauren Kress is smart, savvy and brilliant Marketer and Entrepreneur with a heart of gold. Nice, trustworthy lady. LOVE HER WORK!"
Edward Zia, #1 Marketing Mentor & Coach
"Lauren’s talk on making brands ‘stick’ at a recent web development seminar was extremely motivational. Her ability to combine consumer behaviour empathy with business strategy and deliver it in a comprehensive, inspiring package is unique. Highly recommend Lauren for coaching in business development and business to business communications. I look forward to hearing her talk again on related topics."
Helene Psarakis, Director, ThinkBowl
I couldn't recommend her highly enough!
"Working with Lauren has been one of the best things I have done for my health and fitness business. I have worked with and consulted with numerous high profile marketing people who never 'got me'. Lauren really took the time to understand my vision and package it in a way where I always struggled. I couldn't recommend her highly enough!"
Sean McGuinness, Founder & Personal Trainer, Livelong Performance
A Leader in This Space
"Lauren is a strategic healthcare communications expert. Her ability to provide clients with impeccable service makes her a leader in this space. Lauren is a pleasure to work with, her attention to detail is brilliant, and nothing is ever too much trouble."
Olivia Deadman, Business Unit Manager, AbbVie
An Amazing Entrepreneur
"I have been lucky enough to know Lauren for many years now as we went to high school together but it wasn't until we recently reconnected and bonded as business owners that I have had the chance to get to know Lauren as an amazing entrepreneur. Lauren's insights and thoughts on business are extremely valuable and I get a lot out of our regular catch ups. Her clients are truly lucky to have such an amazing consultant working with them to strengthen their brands and their business. If you have been thinking about working with Lauren but haven't taken the plunge yet, I highly recommend reaching out and getting started as your business will be so much better off for it."
Bachelor of Science with Honours Neuroscience, Physiology, Psychology
Honours research completed at the Translational Neuroscience Facility at UNSW under the supervision of Professor Gary Housley and Dr Ann Wong
Masters, Cross-disciplinary Art and Design Creative Thinking, Interactive Media and Advertising in the Global Marketplace
Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world.
Lauren Kress, The Business Scientist
We cannot solve our problems with the same
thinking we used when we created them."
- Albert Einstein
When I graduated from high school just shy of my 17th birthday, I had no idea what I wanted to do with my life.
What I did know - and knew from the time I can remember - is that I didn’t want to spend my life doing something I hated.
In fact, the average person in the developed world spends one third of their life working and, according to a Gallup Poll conducted in 2017, 85% of people worldwide in full-time employment, hate the job they're in right now.
That’s up 15% from the previous Gallup poll that ran in 2011.
Tragic for the individual…dire for the human race.
Can you imagine anyone putting up their hand to spend one-third of their life hating it because they spend that time wishing they were somewhere else and living for the weekend?
Why wouldn’t we want people to enjoy themselves whilst they make a positive contribution to society, play to their strengths and do what they love?
And this is an even bigger problem for us collectively.
There’s a lot of problems in the world that need solving.
Don’t we need all the human potential we can possibly get?
Don’t we need to think carefully about where we point that potential?
Doesn’t every business have a responsibility to make sure that they are contributing to positive progress in our world – not just ignoring it or waiting for someone else to make all the problems of the world magically resolve themselves?
And let me be clear – what I’m saying here isn’t that every business needs to become a social enterprise or a non-profit. What I’m saying is that we need to completely rethink the way we talk about business, industry, our economy and society as a whole.
And I’m not the only one saying it.
More and more people and businesses – the early adopters – are understanding the full potential of the time we live in.
The time we live in now – not a time 10 years from now.
What was “impossible” ten years ago, five years ago – even a year ago, isn’t necessarily impossible today.
Unfortunately, most businesses haven’t learnt to truly capitalise on the time we’re living in.
According to a PwC study of Industry 4.0, one of the most commonly cited reasons for businesses struggling to adapt and evolve alongside disruption and rapid change is a lack of skills and capability for gathering and interpreting data.
Wait. Stop. Think about that for a second. Most businesses around the world – businesses that produce and destroy, businesses that create value by bringing people together to make something – virtual, physical or otherwise – most of those businesses are struggling to collect and understand data - which is really just a fancy way of saying information.
That is CRAZY.
Because it’s not that the information doesn't exist. It’s just that most businesses don’t know how to use it.
Imagine if you saw a poor homeless person sitting in a pile of money. Millions and millions of dollars just sitting there and they were using it to keep themselves warm – a little nest of millions of dollars.
That’s what most businesses are doing when it comes to information. And the pay off isn’t just more money – the pay off is making our planet better for ourselves, our staff, our customers, everyone.
The utility of the information we have at our disposal goes far beyond what most of us realise.
Business Science is about using the information at our finger tips to make informed decisions about our business and brand practices - thinking about the business you're in or the business you want to be in, like a scientist.
Science provides us with a set of best practices that we develop through the gathering and interpretation of data.
Scientific enquiry, observation, experimentation along with established empirical laws provides us with the ability to make reliable predictions about the future and act accordingly for best outcomes in our business.
By learning the frameworks, methodologies and tools to govern and lead your business you will unlock the full potential of your business.
If you'd like to untap this full potential in your own business - Let's Talk.