Six interviews every thought leader needs to record (SEEN & HEARD)

GROW YOUR BRAND | SEEN AND HEARD | LIVE STREAM

Download my free eBook outlining each of these 6 interviews.

How do you create 3-6 months of compelling thought leadership content with just 6 interviews?

...by answering all the questions your target audience really want answered!

Come join my live stream this morning as I chat through the 6 interview formats I designed to help experts become recognised thought leaders in their industry.

If you want to learn more about the 5 elements of story that I mention in this video head to:

https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-cro

Episode Timecodes:

0:40 The problem many experts are facing when it comes to content marketing and brand building

1:10 The book that inspired me to design these interview formats: "Game Changer: The 4 visual models you need for clarity, clients and cash" by Renee Hasseldine

1:49 What we're talking about when I say "interviews" and the power of audio visual content

2:58 How to repurpose audio visual content

4:40 Introducing the 6 interview formats

5:07 The myth-buster interview - what it is and the questions to ask

8:20 The diagnostic interview and what this will help your customers to understand about their most painful symptoms in relation to the problem you solve

11:52 The guide interview - telling the transformation story your clients experience when they work with you using the five elements of story

14:41 The recipe interview - a unique format where you share your system or pillars for success

19:02 The scenario interview - showcasing case studies that highlight why the solution you offer is so crucial in avoiding failure and achieving success

22:30 The legacy interview - how we communicate your goal and vision for the future and inspire others to join you on this journey and be a part of your community

25:40 Why I put these interview formats together

26:14 Why a content hack-a-thon can help you to get better content created in less time

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