Access Source Article: UNSW Alumni & Giving

As the world continues to fight the rapid spread of coronavirus, confining many people to their homes and radically altering the way we live and work, it’s becoming clear just how important it is to have a strong digital presence if we want to stay connected.  

Brand guru, entrepreneur and UNSW alumna Lauren Kress (BSc '11, MCDArtDes '15) says that in a digital age, promoting just about anything – including yourself – isn’t simply a fast and fierce grab for eyeballs. In fact, understanding how to keep attention long enough to create a memorable interaction, or compel action, is both a science and an art. It involves juggling considerations around how to engage audiences with content that is unique to you, playing to your strengths, and knowing your audience while simultaneously aiming to offer value and insight that people crave.

When it comes to building your digital presence and reputation, Lauren has these four recommendations…