Articles


    All the latest articles & opinion pieces by Lauren Kress, The Business Scientist
    18Jan

    Retention vs. Acquisition: What's More Important for Business Growth

    By Lauren Kress | Video | 18 Jan 2019 |

    What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it's a matter of good science.

    24Sep

    The Future of Work: Be Prepared by Staying Curious

    By Lauren Kress | Video | 24 Sep 2018 |

    The Future of Work is already here - according to McKinsey, 50% of the jobs we do are already, right now, replaceable by AI. In this episode of Words & Wine LIVE I share insight's from Ian Leslie's book "Curious" and the importance of harnessing our innate desire to learn to excel in career and business. I also have a bit of a rant about the problems with the education system (and drink a glass of Moet that was open in the fridge...)

    19Sep

    Live Q&A: Business red flags, marketing science and more

    By Lauren Kress | Video | 19 Sep 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    26Mar

    How Brands Grow

    By Lauren Kress | Video | 26 Mar 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    Got a Question?


    Get in touch with Lauren directly via email here

    The Change Makers


    Find out more about Lauren's business, The Change Makers Collective here
    At The Change Makers, we don't just grow brands, we inspire movements.

    We combine the art of storytelling with the science of customer behaviour to help you maximise your ROI and grow your brand so you can #makeyourmark
    FIND OUT MORE

    © Copyright 2019 Lauren Kress, The Business ScientistTM | lauren.kress@thechangemakers.org.au