Articles


    All the latest articles & opinion pieces by Lauren Kress, The Business Scientist
    18Jan

    Retention vs. Acquisition: What's More Important for Business Growth

    By Lauren Kress | Video | 18 Jan 2019 |

    What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it's a matter of good science.

    24Sep

    The Future of Work: Be Prepared by Staying Curious

    By Lauren Kress | Video | 24 Sep 2018 |

    The Future of Work is already here - according to McKinsey, 50% of the jobs we do are already, right now, replaceable by AI. In this episode of Words & Wine LIVE I share insight's from Ian Leslie's book "Curious" and the importance of harnessing our innate desire to learn to excel in career and business. I also have a bit of a rant about the problems with the education system (and drink a glass of Moet that was open in the fridge...)

    19Sep

    Live Q&A: Business red flags, marketing science and more

    By Lauren Kress | Video | 19 Sep 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    26Mar

    How Brands Grow

    By Lauren Kress | Video | 26 Mar 2018 |

    In the past few weeks I've been inundated with questions about business and marketing from around the world (!) In this video I answer the following 5 questions: 1) How do you decide what to stop doing in a business? 2) What are some red flags in businesses? 3) What kind of fashion related business can be started with less money and risk? 4) If a large corporation stopped all advertising would it affect their profits? 5) What does Marketing Science mean?

    Lauren's Work & Brands


    Find out more about the work Lauren and her team do to grow health, wealth and professional service brands big and small at:

    www.thechangemakers.org.au

    Find out more about the FREE training Lauren provides to Entrepreneurs, Business Owners and Business Leaders at:

    www.thebusinessscienceinstitute.com

    Subscribe to Lauren's Youtube Channel and Podcast show to keep up to date on the science behind better business at:

    www.youtube.com/c/laurenkress

    https://anchor.fm/lauren-kress

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    © Copyright 2019 Lauren Kress | lauren.kress@thechangemakers.org.au