Welcome to my blog!

"Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari

It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.

Learn more about business science and marketing science with Lauren Kress, The Business Scientist.

9Mar

Business Innovation and The Creative Process (Develop Your Style Part 2)

By Lauren Kress | grow your brand, blog, season 1 | 9 Mar 2020 |

Today on the show we're talking about the creative process and how to use this to develop your style.

2Mar

Create Your Online Training Program with Cat Morrissey, The Iconic Coach™

By Lauren Kress | grow your brand, blog, season 1 | 2 Mar 2020 |

In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.

24Feb

What is Style? (Develop Your Style: Part 1)

By Lauren Kress | grow your brand, blog, season 1 | 24 Feb 2020 |

Today's episode is about defining what style means and understanding it's importance in relation to building your brand equity.

17Feb

Brand Personality (Part 2): The 12 Brand Archetypes

By Lauren Kress | grow your brand, blog, season 1 | 17 Feb 2020 |

Today on the show we're continuing our discussion on brand personality.

10Feb

Brand Personality (Part 1): Why developing one will give you a competitive advantage

By Lauren Kress | grow your brand, blog, season 1 | 10 Feb 2020 |

Today on the show we're going to start talking about your brand personality.

3Feb

LinkedIn tips to grow your brand with Karen Tisdell, LinkedIn trainer

By Lauren Kress | grow your brand, blog, season 1 | 3 Feb 2020 |

Today I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.

28Jan

Create A Value Proposition For Your Customers That Doubles As Your Elevator Pitch

By Lauren Kress | grow your brand, blog, season 1 | 28 Jan 2020 |

Episode 7: Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think!

15Jan

How do I write my brand values?

By Lauren Kress | grow your brand, blog, season 1 | 15 Jan 2020 |

Episode 6: If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces.

9Jan

Brand mapping and the 5 pillars for brand growth

By Lauren Kress | grow your brand, blog, season 1 | 9 Jan 2020 |

Episode 5: In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business.

7Jan

Brand integrity and being worthy of trust from your stakeholders - Grow Your Brand Ep. 3

By Lauren Kress | grow your brand, blog, season 1 | 7 Jan 2020 |

Episode 3: What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy? All this and more in today's episode of Grow Your Brand.

6Jan

Defining your brand purpose: why do you exist? - Grow Your Brand Episode 2

By Lauren Kress | grow your brand, blog, season 1 | 6 Jan 2020 |

Episode 2: Why is it that out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered.

5Jan

Brand: What it means and how it will help you get more out of life - Grow Your Brand Episode 1

By Lauren Kress | grow your brand, blog, season 1 | 5 Jan 2020 |

Episode 1: We're kicking off this podcast series with the definition of the term brand and talking about how brand growth will help you unlock your potential so you can get more out of your life!

I can't wait to speak with you!

Reach out to me on LinkedIn or send an email to lauren.kress@thechangemakers.org.au if you'd like to connect with me prior to booking in an introductory call.

Otherwise pick a time for a 30-minute introductory call so I can learn more about you and we can discuss collaboration opportunities!

Also...Let's connect on social!