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    "Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari

    It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.

    Learn more about business science and marketing science with Lauren Kress, The Business Scientist.

    Home Blog How the UNSW Community is Contributing to #COVIDKindness

    How the UNSW Community is Contributing to #COVIDKindness

    By UNSW Alumni- Alumni & Giving | media | 2 Apr 2020 |

    Source: UNSW Alumni- Alumni & Giving

    Article Excerpt: Grow your Brand podcast helps businesses survive 

    Lauren Kress (BSc '11, MCDArtDes '16) is in the business of science; specifically, neuroscience and behavioural psychology. Known as ‘The Business Scientist’, Lauren offers insights on how to respond to the rapid changes in market needs through her podcast series, Grow Your Brand

    In light of current economic conditions, the second season of Grow Your Brand focuses on helping business leaders and entrepreneurs stay primed, proactive and progressive during the COVID-19 pandemic. To learn more on how to respond to the changing needs of markets during the health crisis, listen to season two of Grow your Brand online.

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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