26Mar

    How Brands Grow

    By Lauren Kress | Video | 26 Mar 2018 |

    How Brands Grow


    Tonight I'm talking about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"

    http://marketinglawsofgrowth.com/

    I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".

    Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.

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    Get in touch with Lauren directly via email here

    The Change Makers Collective
    The Change Makers Collective

    Find out more about Lauren's business, The Change Makers Collective here

    At The Change Makers, we don't just grow brands, we inspire movements.

    We combine the art of storytelling with the science of customer behaviour to help you maximise your ROI and grow your brand so you can #makeyourmark

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    © Copyright 2019 Lauren Kress, The Business ScientistTM | lauren.kress@thechangemakers.org.au