26Mar

    How Brands Grow

    By Lauren Kress | Video | 26 Mar 2018 |

    How Brands Grow


    Tonight I'm talking about the science of marketing and the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"

    http://marketinglawsofgrowth.com/

    I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".

    Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.

    Lauren's Work & Brands


    Find out more about the work Lauren and her team do to grow health, wealth and professional service brands big and small at: www.thechangemakers.org.au

    Find out more about the FREE training Lauren provides to Entrepreneurs, Business Owners and Business Leaders at:

    www.thebusinessscienceinstitute.com

    Subscribe to Lauren's Youtube Channel and Podcast show to keep up to date on the science behind better business at:

    www.youtube.com/c/laurenkress

    https://anchor.fm/lauren-kress

    Got a Question?


    Press & Event Organisers can get in touch with Lauren directly by contacting her via email

    THE OYSTER


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