Home Blog Finding business opportunities for growth: COVID-19 and the new future of work

    Finding business opportunities for growth: COVID-19 and the new future of work

    By Lauren Kress | grow your brand, blog, season 2 | 25 Mar 2020 |

    Today we’re discussing business opportunities in the face of the COVID-19 health crisis, how to stay motivated, what the new future of work could now look like and how businesses can work to get ahead of the curve.

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    Listen to "Finding business opportunities: COVID-19 and the new future of work" on Spreaker.

    Key discussion points:
    1. Staying motivated to maintain a growth mindset
    2. Understanding more about Maslow’s hierarchy of needs
    3. What businesses are already doing to innovate
    4. How to leverage LinkedIn during this time
    5. The Australian Governments announcement for stimulus packages and what it means
    6. How businesses can innovate whilst taking care of their staff
    7. Business Leadership within your business
    8. How brands can meaningfully and responsibly respond to the crisis to engage customers

    Learn more about our experts from today's show on LinkedIn:

    A big thank you to all the experts that made this episode possible!

    Violet Rainwater, Workplace performance and resilience expert: https://www.linkedin.com/in/violetrainwater/

    Floris Blok, Marketing strategist, customer experience and digital transformation expert: https://www.linkedin.com/in/florisblok/

    Floris is also the host of the podcast: The Frontline Sales and Marketing Podcast which you can check out here: https://www.thefrontlinepodcast.com

    Ian Maclachlan, Director of Imperium Accounting & Tax Chartered Accountants: https://www.linkedin.com/in/ian-maclachlan-52884330/

    To book an initial complimentary consult with Ian visit: https://imperiumaccountingtax.setmore.com

    Karen Tisdell, LinkedIn Profile writer and LinkedIn online coach: https://www.linkedin.com/in/karentisdell/

    Links to get in touch with Lauren Kress, The Business Scientist®

    Tweet with Lauren: @laurenkress89

    Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

    Or you can also follow all the latest from us on our new podcast Facebook page here: https://www.facebook.com/growyourbrandpodcast

    Send an email to: lauren.kress@thechangemakers.org.au

    Additional Resources shared by Floris Blok:

    CNN article on the “unwritten” rules for video conferencing from home:


    How organisations, of all sizes, can deal with the COVID-19 crisis, and beyond, from a marketing perspective:


    In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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