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    "Science...accepts that the things that we think we know could be proven wrong as we gain more knowledge. No concept, idea or theory is sacred and beyond challenge" - Yuval Noah Harari


    It's impossible to not be "data-driven" because information is everywhere. It's what you collect and how use it that determines whether or not you will gain deeper insight.

    Learn more about business science and marketing science with Lauren Kress, The Business Scientist.

    Home Blog Data tracking: How to optimise your content marketing with a test and learn approach using airtable
    19Apr

    Data tracking: How to optimise your content marketing with a test and learn approach using airtable

    By Lauren Kress | Home Start | 19 Apr 2020 |

    Data tracking: How to optimise your content marketing with a test and learn approach using airtable

    HOME START | DATA TRACKING

    If you're looking for help to find out how to best engage with your audience online then you need a content tracker. 

    In this video I share how I use Airtable to create a simple and effective content tracker of purposeful content marketing assets to see what is performing best. 

    You can also watch the business science video I mention in this video here: https://youtu.be/fqvH3gl8sxo 

    This video goes along with some of the pointers I mention in Day 5 of my HOME START video series on how to launch your MVP with a test-and-learn approach from your living room. 

    Watch this video here: https://youtu.be/2pZ7ovplZ7k

    Download your free template here: https://laurenkress.com/content-track...

    Links for resources and getting in touch:

    To get in touch with Lauren about being a guest on this show or ask a question for us to find an answer to send an email to lauren.kress@thechangemakers.org.au

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    In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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