Home Blog Create Your Online Training Program with Cat Morrissey, The Iconic Coach™

    Create Your Online Training Program with Cat Morrissey, The Iconic Coach™

    By Lauren Kress | grow your brand, blog, season 1 | 2 Mar 2020 |

    In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.

    This is something that there is so much bad advice out there about so to get the answers that I know so many are seeking I thought we'd do an episode to get to the bottom of what you need to do to grow your brand in order to make your online program launch a success!

    Cat Morrissey is an absolute authority in this space.

    After launching her first online program in 2015 helping Aussie property owners change their lives by creating profit on ordinary houses, her achievements have landed her on interviews with major television networks around the country.

    In this episode she shares the 5 steps you need to take to launch your program - they are:

    Step 1: Innovate

    Cat shares how she used her knowledge from her current business and innovated property education by sharing her entire 35 day journey directly onto her Facebook business page. She showed her audience step-by-step exactly what she was doing, provided real estate valuations, filmed the open day and recorded the sale live for undeniable PROOF.

    Step 2: Gain Credibility

    Credibility does not come with age, maturity or 20 years in a profession, it comes from getting real-time results that are either monetary or in some other way life-changing. To become a credible expert, master your skills, get results and testimonials. Build trust. Do this by gently by continually creating content that speaks to your ideal audience. On average it takes 5-13 times in front of your target to earn their trust.

    Step 3: Prove your authority

    Create valuable pieces of content that people want to share. This isn't to feed your ego but to provide value that solves a problem. Here's what will happen when you share valuable content - you'll be asked to join podcasts (like this one) get media stories and all of a sudden you become the hunted - not the hunter.

    Step 4: Educate

    Show your audience you know what they need and educate them - to crack your first 6-figure's (or even your next 6 figures!) you know you must create a different way. And it's not by working hard.

    Step 5. Create your online training program

    Now it's time to create your premium program! This is about creating an expert authority business without burning yourself out. You don't need to try to figure everything out on your own or even be particularly good with technology. When you get to this point it's about creating a system.

    If you'd like help to create your online premium program, consider clicking through our link here, it is an affiliate link Cat has kindly shared with us to help support the show and keep us going! To find out more head to: https://milliondollarmindsetretreat.club/27k-in-30-days-lauren/

    If you'd like to connect with Cat on LinkedIn you can find her profile here.

    In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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