Source: Innovator Diaries, Ricardo Gutierrez
Lauren is in love with the sciences. She has always asked why things are done in a certain way. Now, she is the brain behind The Change Makers Collective.
Today’s guest is a problem solver. She helps Australia’s leading businesses to transform from the inside out and outside in. She looks at businesses in an innovative way, which is to apply science to business: Specifically neuroscience and behavioural psychology. Meet Lauren Kress, The Business Scientist
Lauren was homeschooled as a child. From a very young age, she was very interested in chemistry and biology – something that carried through adulthood. With this background, Lauren loved university where she enjoyed studying philosophy, biology, psychology.
Straight out of university, Lauren landed in a marketing role in the pharmaceutical industry. She excelled so much in what she did that she quickly made a name in the area of communications that several companies wanted her on board.
Having extensive experience in agency work and very impressive knowledge of sciences, Lauren knew she was bound to bid goodbye to the 9-5 job and set up her own business, which she did. Now, Lauren is the owner of The Change Makers Collective, where she empowers Australian businesses and ensure their success by using neuroscience and behavioural psychology.
In this interview, Lauren talks about the science behind her career. She shares her top advice for people looking to break out the barriers of society and start their journey. Lauren also talks about some of her favorite business books, and how she became The Business Scientist.