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In this episode we talk about:
- The difference between creative and analytical marketers
- The resurgence of content marketing during coronavirus
- The differences and similarities between the brand growth challenges large and small enterprises face
- The godfathers of marketing
- The importance of playing the long game for brand growth
- The mistake many business and marketing experts make when looking at data for their ROI
- Recognising the assumptions we all make and finding ways to challenge them in order to reach powerful consumer insights.
You can find out more about Cat Zaharias and connect with her on LinkedIn here: https://www.linkedin.com/in/catherinezaharias/
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