If you've got lots of things to fix in your marketing funnel - how do you figure out what to fix first?
What optimisation activities are going to generate the best return on investment for you?
Today Lauren Kress talks about one of the biggest issues she's seeing when it comes to content marketing and thought leadership marketing that is leading smart people astray and costing them time and money in the process.
0:27 The problem with wanting to fix everything in your marketing funnel and not fixing anything
1:22 Why is it important to optimise your content marketing strategy & content plan
In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.