If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?
The shorter answer is yes...the long answer is this SEEN & HEARD episode ;)
We've all heard the analogy sales people use about the importance of building a relationship that goes something like this.
"You don't walk up to a stranger and ask them to sleep with you"
But today I want to take that analogy further and extend it to brand building.
I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.
We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!
In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.