If we're great at sales, why does brand building matter?


    If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?

    The shorter answer is yes...the long answer is this SEEN & HEARD episode ;)

    We've all heard the analogy sales people use about the importance of building a relationship that goes something like this.

    "You don't walk up to a stranger and ask them to sleep with you"

    But today I want to take that analogy further and extend it to brand building.

    I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.

    We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!

    Follow along with the screen shares on this podcast episode: Visit my new home page here: https://www.laurenkress.com

    And to nerd out on the Media In Focus White paper by Les Binet and Peter Field head to: https://www.effworks.co.uk/download-media-in-focus/

    Thanks to my regular viewers who support the show on ko-fi - you can become a supporter show for the small fee of a price of coffee once a month here: https://www.ko-fi.com/laurenkress

    Rate and review this show at: https://ratethispodcast.com/growyourbrand

    Tune into my weekly SEEN & HEARD live streams on Friday, 11am AEDT on Youtube here


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