How to send cold emails and messages that actually start conversations


    Starting a conversation with a complete stranger can be awkward at the best of times.

    In this episode we're going to look at how to send cold emails and messages to make a good first impression and begin to build rapport with potential customers in need of your help.

    I also talk about the importance of having social proof and a clear message to make sure from your initial outreach message you are starting to build engagement and memorability by being relevant and useful for your prospect.

    This episode and the templates that go along with this are largely focused on B2B prospecting but the same principles apply if you're selling a premium service B2C.

    Now it's time to TAKE ACTION!

    Access the PIN I've created on Pinterest or via the episode webpage with the 5 different conversation starter templates that you can use to start building your pipeline and Grow Your Brand.

    Access the webpage here:

    Next Monday we'll be talking about relationship development and how to manage your pipeline so you can close more deals with your ideal clients!

    If you enjoyed this episode, I also recommend checking out my interview with Peter Strohkorb from a few months back - particularly if you are looking for help with more complex sales.

    The other episode I you will find useful if you're looking for more help with your outbound marketing is my interview with Liam Redmond .

    Sign up to receive all the latest episodes from Grow Your Brand here:

    Support this show on ko-fi at

    Learn more about me and my work here

    If you enjoyed this post please share it using the share buttons below and don't forget to SAVE THIS PIN for safe keeping and future reference!

    Starting a conversation with a complete stranger can be awkward at the best of times - here's 5 templates to make a good first impression and build rapport with your potential customers

    In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

    © Copyright 2022 Lauren Kress | Privacy Policy | LinkedIn | Youtube | Twitter