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In this special Grow Your Brand podcast episode of Monday Motivation I share how to become a thought leader in your industry or niche in 6 steps.
We take a look at why thought leadership is essential for your personal and professional development and the cycle of success.
You'll learn how you can start to create the opportunities you are seeking for your business and life by building your personal brand.
If you find this episode useful, inspiring? Save THIS PIN to your thought leadership board on Pinterest.
I also share why developing thought leadership content is essential for B2B experts who want to be in a position where they can continuously grow their business and the 5 key ingredients to be a successful thought leader in a particular industry or niche.
Learn more about how you can tell a compelling story that will attract your ideal clients here.
And you can learn more about best practices for B2B content marketing and how to craft your content here.
You can also access more content from the grow your brand podcast
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If you find this episode useful, inspiring? Save THIS PIN to your thought leadership board on Pinterest.
Time Codes:
02:36 Our topic for today: Understanding how thought leadership will propel your business forward and how to become a thought leader
03:18 Thought leadership definition: What is thought leadership?
04:04 Who this video is for - B2B founders, entrepreneurs, agency owners, business consultants and coaches
04:34 The opportunity a lot of smart people are missing out on becoming a thought leader
05:06 The barriers of entry for becoming a thought leader
06:32 The Dunning Kruger effect definition and impact on thought leadership content
07:16 What's stopping you from becoming a thought leader in your industry?
07:44 The consequences of not investing in your personal brand and thought leadership activities
08:16 How positioning you as a thought leader will move you into "the cycle of success"
08:20 Lauren Kress' cycle of success framework and the 5 stages within this cycle
12:19 The 6 steps to become a thought leader
15:22 The benefits of becoming a thought leader
17:36 The 5 different levels of thought leadership
17:57 Identifying what stage your at as a thought leader and what you need to do next
22:14 The key ingredients to growing your personal brand so you can become a thought leader
25:09 Why your personal brand is the most important thing for your business and career success
25:22 What many coaches neglect to tell you about growing your business
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In the spirit of reconciliation I would like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.
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