Data tracking: How to optimise your content marketing with a test and learn approach using airtable

    HOME START | DATA TRACKING

    If you're looking for help to find out how to best engage with your audience online then you need a content tracker. 

    In this video I share how I use Airtable to create a simple and effective content tracker of purposeful content marketing assets to see what is performing best. 

    You can also watch the business science video I mention in this video here: https://youtu.be/fqvH3gl8sxo 

    This video goes along with some of the pointers I mention in Day 5 of my HOME START video series on how to launch your MVP with a test-and-learn approach from your living room. 

    Watch this video here: https://youtu.be/2pZ7ovplZ7k

    Download your free template here: https://laurenkress.com/content-track...

    Links for resources and getting in touch:

    To get in touch with Lauren about being a guest on this show or ask a question for us to find an answer to send an email to lauren.kress@thechangemakers.org.au

    Visit https://www.laurenkress.com/ for more episodes of the Home Start series and to subscribe to our mailing list.

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    Lauren Kress is the creator of the Youtube series Home Start, host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led growth consultancy for visionary thinkers and leaders who are changing the world for the better.

    Clients work with Lauren and her team because they seek to increase their brand and business value with sound strategic advice and guidance.

    Find out more by visiting www.thechangemakerscollective.com.au

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