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Create Your Online Training Program with Cat Morrissey, The Iconic Coach™
GROW YOUR BRAND | EPISODE 12
In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.
This is something that there is so much bad advice out there about so to get the answers that I know so many are seeking I thought we'd do an episode to get to the bottom of what you need to do to grow your brand in order to make your online program launch a success!
Cat Morrissey is an absolute authority in this space.
After launching her first online program in 2015 helping Aussie property owners change their lives by creating profit on ordinary houses, her achievements have landed her on interviews with major television networks around the country.
In this episode she shares the 5 steps you need to take to launch your program - they are:
Step 1: Innovate
Cat shares how she used her knowledge from her current business and innovated property education by sharing her entire 35 day journey directly onto her Facebook business page. She showed her audience step-by-step exactly what she was doing, provided real estate valuations, filmed the open day and recorded the sale live for undeniable PROOF.
Step 2: Gain Credibility
Credibility does not come with age, maturity or 20 years in a profession, it comes from getting real-time results that are either monetary or in some other way life-changing. To become a credible expert, master your skills, get results and testimonials. Build trust. Do this by gently by continually creating content that speaks to your ideal audience. On average it takes 5-13 times in front of your target to earn their trust.
Step 3: Prove your authority
Create valuable pieces of content that people want to share. This isn't to feed your ego but to provide value that solves a problem. Here's what will happen when you share valuable content - you'll be asked to join podcasts (like this one) get media stories and all of a sudden you become the hunted - not the hunter.
Step 4: Educate
Show your audience you know what they need and educate them - to crack your first 6-figure's (or even your next 6 figures!) you know you must create a different way. And it's not by working hard.
Step 5. Create your online training program
Now it's time to create your premium program! This is about creating an expert authority business without burning yourself out. You don't need to try to figure everything out on your own or even be particularly good with technology. When you get to this point it's about creating a system.