Create content that converts with the 5 elements of story


    How do you tell an engaging story that will compel your ideal client to take action?

    Our brains are wired for story - a story told right will draw an audience in, keep them watching (or listening!) and inspire them to take action.

    In this episode I'll take you through the 5 key ingredients to structure your story for maximum impact.

    Shout out to Tarek and Sarah from Public Speaking for Life for teaching me this one! It has made a HUGE difference for creating content that converts!

    Find out more about public speaking for life at:

    Join in the conversation on twitter and tweet with me @laurenkress89 with the hashtag #growyourbrand

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    In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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