Conversion rate optimisation - how to build curiosity to generate viable sales leads

    GROW YOUR BRAND | SEASON 3 | EPISODE 31

    Do you feel like it's hard to squeeze all the information onto your LinkedIn profile or landing page in order to help your next potential customer decide whether or not they want to work with you?

    The fact of the matter is - you don't have to!

    The key to driving interest, engagement and conversion is in being able to build and sustain curiosity as you take potential customers down the rabbit hole towards making a sale.

    Join Lauren Kress in this week's Monday motivation episode as she explains how to build mental availability across multiple touch points and why email marketing will help you improve your conversion rate.

    Key time codes:

    0:00 Happy Monday!

    0:14 What I've been up to over the weekend

    0:42 What's on this week on the Grow Your Brand vodcast

    2:00 Understanding how to leverage customer behaviour insights

    4:03 Identifying key touchpoints in your marketing funnel

    4:53 Why inbound marketing is important for effective lead generation

    5:40 What is a lead magnet

    6:17 How to create a powerful lead magnet

    7:10 Multiple touchpoints are required to generate a viable sales lead 8:13 Tracking is crucial to retargeting

    8:37 How to build mental availability

    9:50 Use empathy mapping to get laser focused on the mindset of your ideal client: https://www.laurenkress.com/customer-...

    10:38 Why recording a conversation is such a powerful way to communicate to your customer

    11:32 How to get your ideal customer curious about what you do

    13:28 How to say the right thing at the right time in the customer journey

    15:03 Don't dismiss potential clients unnecessarily by being too restrictive

    17:17 The importance of personalisation and one-on-one communication

    19:09 The sales as a science system: marketing qualified leads and sales qualified leads - find out more about this concept here: https://medium.com/axeleo/sales-as-a-...

    21:17 My favourite conversion rate optimization tools: Active Campaign (Find out more using my affiliate link: https://www.activecampaign.com/?_r=V8... )

    23:01 Learn how to pick your best content

    23:53 Identify your key stakeholders. Learn more here: https://youtu.be/OkyVirNorAc

    This episode follows on from last Friday's SEEN & HEARD live stream which you can check out here: https://www.laurenkress.com/marketing...

    If you haven't already created your customer empathy map - make sure you do this - you can learn more here: https://www.laurenkress.com/customer-...

    Lauren also mentions key stakeholder mapping which you can learn more about here: https://youtu.be/OkyVirNorAc

    If you are interested in finding out more about Active Campaign for lead generation and lead nurture, you can check it out via Lauren's affiliate link here: https://www.activecampaign.com/?_r=V8...

    Ps. If you like this vodcast, don't forget to hit like, share it with your friends, leave a comment and click the subscribe button :)

    It really helps to support Lauren with all the work that goes into putting this together!

    You can also help to support Lauren, her work and this podcast by buying her a cup of coffee at https://ko-fi.com/laurenkress

    DISCLAIMER: This article contains an affiliate link, which means that if you click on the product link and decide to purchase, Lauren will receive a small commission.

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