Content Marketing Tips with Lauren Kress: The Biggest Mistake Most People Make (SEEN & HEARD)


    If you're doing a lot of heavy-lifting to create content and are often stumped by the question ‘what am I going to post today?’ tune into today's SEEN & HEARD live stream!

    Today I'm talking about the biggest mistake I see most people making with their content and social media marketing efforts that is creating a lot of work for not much reward.

    We discuss:

    - Content Marketing definition

    - Changes in content marketing over the past 10 years

    - The biggest content marketing mistake being made in 2020

    - Why content marketing is the most important strategy to get right to become a thought leader

    - Why you need to create a home for your content

    - Content marketing tips to stop making this mistake

    - The results you can expect from adopting these content marketing tips

    - How to become a thought leader in 6 steps using content marketing

    - The actions you can take this week to improve your content marketing

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    In the spirit of reconciliation I would acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be, Aboriginal land.

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