Boost your marketing performance with metrics that matter

    GROW YOUR BRAND | SEASON 3 | EPISODE 34

    In today's Monday Motivation episode of the Grow Your Brand vodcast, Lauren Kress is talking marketing metrics to help you figure out how to give your marketing performance a boost and achieve your business goals.

    This episode features further discussion about the sales as a science system and how you can begin to use benchmarks and your own baseline data to determine what efforts you need to double down on to generate leads and sales and where you need improvement.

    Lauren also discusses examples for where a marketing strategy may need to be discontinued or abandoned and how you can also begin to calculate the budgets required to get the revenue performance you desire.

    If you like this vodcast, don't forget to hit like, share it with your friends and click the subscribe to the newsletter using the form on this page :)

    It really helps to support Lauren with all the work that goes into putting this together!

    You can also tweet with Lauren @laurenkress89 with the hashtag #growyourbrand

    You can also help to support Lauren, her work and this vodcast by buying her a cup of coffee at https://ko-fi.com/laurenkress

    Key time codes:

    0:00 Happy Monday!

    1:41 How do you know whether a marketing strategy is almost working or not at all?

    2:46 How you can support the Grow Your Brand vodcast

    3:10 The role of industry benchmarks and baseline data in sales as a science system

    4:20 Marketing funnel and benchmark conversions

    4:50 Example of how to use marketing metrics

    5:20 Marketing qualified leads

    6:45 How to assess your marketing webinar conversion performance

    7:50 Example of when to double down on a marketing activity

    8:24 What to do if you can't get data to determine performance

    10:40 The importance of setting up tracking

    10:58 Access digital marketing checklist: https://www.laurenkress.com/digital-marketing-checklist-am-i-ready-to-start-advertising

    11:08 When to stop a marketing activity and when to invest in a marketing activity

    12:02 Action for this week: do the maths for your marketing

    13:25 Understanding how reliable your data is based on sample size

    15:58 Big thank you for all the LinkedIn love!

    Are you enjoying my content? It's (pretty much) all thanks to my caffeine addiction!

    If you'd like to support my podcast and youtube channel, please consider buying me a cup of coffee on ko-fi using the button below :)

    Tune into my weekly live stream interviews and solo streams on Youtube here

    SUBSCRIBE

    By submitting this form you accept the terms of our privacy policy