B2B Content Marketing: Lauren Kress shares best practices to grow your brand (SEEN & HEARD)


    How do you create a month's worth of content in a single afternoon? Find out in Lauren Kress' 'Seen & Heard' Live stream!

    Today Lauren talks about:

    0:30 Recap from last 'Seen & Heard' episode on storytelling and the 5 elements of story (You can check out the video and podcast here: https://www.laurenkress.com/copywriti...)

    0:39 Introduction for today's topic on content marketing strategy

    1:07 The difference between brand storytelling and content marketing

    1:35 The 3 core stories every business needs to be able to tell about their brand

    3:01 The importance of infusing your content marketing strategy with your brand DNA

    3:15 Shout out to marketing expert Catherine Zaharias for her awesome webinar last week - check it out on the Promax ANZ youtube channel here: https://youtu.be/LULPY0YEAzI

    4:20 What are some of the big mistakes B2B brands are making when it comes to content marketing?

    7:51 How to repurpose media and content for different channels

    9:56 What's working for me on TikTok for B2B brand growth

    11:18 Examples of content repurposing in the B2B space

    12:15 How much content should you create for your B2B content marketing strategy

    13:20 Best practices for different media and content distribution channels

    19:00 Prioritising LinkedIn for B2B marketing and where to go for even more LinkedIn tips (head to: https://www.laurenkress.com/linkedin-...)

    19:20 How to create a month's worth of content in a single afternoon

    23:11 Content Marketing 101: Recap of the content marketing funnel and the role of different pieces of content throughout the buyer journey

    25:21 Actions you can take now to start optimising your content marketing for brand growth this week

    26:41 SEO audit tips to improve your content this week and start driving more traffic to your website

    27:49 How to leverage existing content elsewhere on social media

    28:40 Tips for B2B marketing on twitter

    29:43 Benefits of uploading an article to your over just as a LinkedIn article

    30:25 The importance of content silos on your website

    32:07 Recap on your actions for this week If you enjoyed this video and would like to see more content like this, don't forget to hit the thumbs up button and subscribe!

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